THE ASHES

Focusing on the distintive silhouette of the Ashes urn, taking a relatibely small object and making it big and the main focus of attention. Using texture and cultural references both abstract and common to create a modern and eye-catching campaign. Pushing the boundries of traditional cricket. Initial Concept & Direction: Andrew Maddox. Promo Producer: Laurie Smith. Head of Music: Pete Kelly. Styleframes: Jan Bondad. 3D & Animation: Simon Ramsay, Jess Pearce & Dave Ferguson. Additional Artwork: Jan Bondad, Zoe Payne & Mack Maddox.

TEASER CAMPAIGN
ORIGINAL STYLEFRAMES
PROMO TREATMENT
COUNTDOWN TEASERS

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